Cam Fly With With Me

Sony Japan have launched a new site to promote it’s Handycam range. The site uses a lot of video and simple interactivity to document a child’s growth.

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Visually it’s nice, but what’s really interesting is that you can embed the entire site in your blog. Have a look. You don’t have to speak Japanese to enjoy the work.

The agency is Hakuhodo. via Adverblog

Fifty People, One Question

I’ve was watching a few short films last night, but these from Crush + Lovely really grabbed my attention.

The idea is simple.

Go to a place. Ask fifty people the same question. Film their responses.

New Orleans
Fifty People, One Question: New Orleans from Benjamin Reece on Vimeo.

Fifty People, One Question: Brooklyn from Crush + Lovely on Vimeo.

New York
Fifty People, One Question: New York from Crush + Lovely on Vimeo.

Fifty People, One Question: London from Crush + Lovely on Vimeo.

I could get all deep about how different we all are, what it says about aspirations, cultural differences, and all that gubbins but you’ll know all that if you’ve watched them.

More info:

Classical Music and Shining Eyes

TED talks are normally good, but this one is brilliant.

Since 1979, Benjamin Zander has been the conductor of the Boston Philharmonic. He’s known around the world as both a guest conductor and a speaker on leadership.

He has two passions: classical music and helping us all realise our untapped love for it; and by extension, our untapped love for all new possibilities, new experiences, new connections.

Inspiring stuff.

Advertising trends explained… via the BBC Creative Department. Pt2

Part 2 of my all-new essential guide to trends in advertising; aka “popular+creative YouTube videos brought to terrestrial TV in the form of advertising”.

This time it’s the BBC creative department, again. Spotted this trailer on TV last night.

1/ BBC Sport – We Support Your Team!

2/ Matt McAllister setting the Guiness World Record for the most t-shirts worn at once. (8 million views)

3/ Weezer – Pork and Beans (15 millions views)

More coming soon I’m sure.