Merciless Piss-Take or Ultimate Homage. Shreds on YouTube

A topic titled Amazing Rare Def Leppard is gonna get clicked on right. I came across one and did. This was the video. Give this a couple of minutes to get going.. trust me.

Fantastic video from Def Leppard

The summary said “This is a Def Leppard Parody. I made it after I saw a lot of shreds on youtube like StSander and others did. So take it easy, it’s only a parody! Have Fun!”

The other Shreds are also way up there on the madness scale. Even better is that it reminded me to post the sublime Chris de Burger video from Cartel Communique.

Chris De Burger (Cartel Communique & v/vm)

Open up this link and check out the Related Links for other Shreds, including Led Zeppelin.

More about Shreds at

See the original Shreds which were pulled by YouTube after complaints of copyright infringement:

Advertising Trends Explained: Short of a creative idea? YouTube is your friend.

From YouTube to Brand X. It feels like it’s happening more and more. I’ve noticed quite a few ads whose concept is lifted almost wholesale from popular YouTube videos. Bursts of creativity in digital channels… re-appearing with higher production values, to sell products.

Here’s a video that was upload to YouTube in May 2006, and was circulated heavily around creative agencies.

Hyperactive by Lasse Gjertsen

Here’s 2 UK adverts airing on television at the moment:

1. Sacla Pesto Sauce (Unknown Agency)

2. Volkswagen Polo (DDB London) More info.

Spot any similarities?

This is another great music video which was massive and really did the rounds a while back.

Again, massive on the internet but pretty blatantly lifted wholesale for a Berocca TV Ad… the hangover tablets in the green tube.

Here It Goes Again by OK Go

3. Berocca (JWT)

How much of this stuff do you notice? Do you mind?

Is it giving agencies a bad name? Or is this part of the game?

Should I pack in my job as a producer and get on the creative bandwagon?

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