Sony promotes their youth targeted sat-nav range with animal-shaped cycle routes. Yep that’s right!
Sony Music has created a film in which footballers use their ball skills – instead of small plastic replica guitars – to control a specially created Guitar Hero style game. Why? To promote Kasabian’s single, Underdog… YouTube link. I love the technicians in this “Behind The Scenes..” YouTube link. via
Looks like Sony is finally fighting back against Apple and their iconic product design and advertising Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony’s earphones and literally mapped out the subway systems of London, New… Continue reading New York by Walkman
There’s been a lot of fuss kicked up recently about the new Bunnies ad from Fallon for Sony Bravia. The general gist is that an independent illustration agency submitted ideas to Passion Pictures; the animation house behind the bunnies; in 2002. There were a lot of similarities. You can read more about it here, and… Continue reading If it ain’t broke, don’t fix it. That Sony Bravia Bunnies ad and the Apple iMac.