Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.

It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).

Who on earth is going to do that normally?

The ad doesn’t bother to explain what the box-barcode-thing is either.

Interesting to add a mobile CTA but needs work.


David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.


Why I’ve fallen in love with Google Reader


I’ve recently realised what a complete waste of time it is opening up my bookmarks, visiting a site, checking for new content, closing the site, opening up my bookmarks, going to the next site, checking for new content, closing the site, repeat, etc, etc, etc.

I decided to give Google Reader a try after Joe Burke recommended it and it’s transformed the way I consume information on the web.

If you haven’t tried it yet, or heard of it, Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline.

You just drag a bookmarklet to your bookmarks bar then subscribe to the sites you normally visit.

Do that once and all your content is gathered in one place. Updated feeds are highlighted and broken down by site, or you can choose to view all the updates on a continuously scrolling page.

The benefits of using Reader over something like Netvibes, or a desktop based app, is that in the mobile browsing space Googles minimal uncluttered interface really comes into it’s own.

The clean layouts and snappy load times make Google Reader a joy to use on my iPhone.

The other amazing thing about using Google Reader is that because all the content is pulled into Google, everything is indexed and searchable. So digging out that post you read a few weeks ago is as simple as typing a few keywords.

You can also Share items on a public URL. Here’s mine.

Anyway that’s enough of me waxing-lyrical. it’s bloody brilliant and if you use the internet a lot for reading, research or keeping up to date with trends… it’s essential you move to Google Reader.