Junkyard Jumbotron

A project which allows laptops or phones in close proximity to be ganged together to form a large display. Developed by the MIT Center for Future Civic Media.

Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad. It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw). Who on earth is going…

Microsoft Gets Into Mobile Tagging

At CES Microsoft introduced Microsoft Tag, a system that enables users to instantly access mobile content,, videos, music, contact information, maps, social networks, promotions, etc. simply by pointing the device’s camera to a custom tag. If this makes you think of QR codes, you’re not the only one. Like QR codes, Microsoft Tags are unique…

Insider Marketing Tips: Part 1 – QR Codes

Pepsi is the first brand to put QR codes onto every can. To over-generalise… geeks know what QR codes are; normal people don’t. As part of my soon to become legendary “insider guide to marketing”, here’s how to get the boring world of QR codes into the mainstream. Kelly Brook, suggestive spray shots + tits.…