IKEA Response To Blacklash

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After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana,

As you can imagine outrage and outcry followed.

This is the absolutely brilliant response from IKEA:

We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.

Verdana is a simple, cost-effective font which works well in all media and languages.

What do you think?

Does it matter what “experts” say compared to the “general public”?

Ikea are a very design based company so you’d have thought they would’ve paid more of an interest.

But I like their downplaying of it citing ‘practical reasons’. It kinda works.

Interesting anyway.

Read more about it Idsyn

Fontplore. Interactive app for searching and exploring font databases

As the development and distribution of interactive tables is still in its early days, they see the Fontplore Table as some kind of customer attraction for the bigger design agencies, where clients and designers get together and share the experience of selecting a suitable typeface for the project.

http://vimeo.com/moogaloop.swf?clip_id=5664292&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=c9ff23&fullscreen=1

Fontplore Showreel from Mphasize on Vimeo.

More at: http://www.fontplore.org/