New distorted ads from Sony + Honda

A couple of new pieces of work from 2 agencies that I really admire. Can’t decide about these. What do you think?

Sony 3D by Anomaly


Agency: Anomaly, London
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe

Honda CR-Z by Wieden + Kennedy


Agency: Wieden + Kennedy London
Creatives: Sam Heath, Chris Groom
Production company: Gorgeous Enterprises
Director: Frank Budgen
Post: The Mill

Style over substance? Technique over message? Or fuck it, they’re interesting, people will notice them and if it grabs their attention job done?

Both directed by Frank Budgen.

Would love to know your thoughts.