Advertising trends explained… via the BBC Creative Department. Pt2

Part 2 of my all-new essential guide to trends in advertising; aka “popular+creative YouTube videos brought to terrestrial TV in the form of advertising”.

This time it’s the BBC creative department, again. Spotted this trailer on TV last night.

1/ BBC Sport – We Support Your Team!

2/ Matt McAllister setting the Guiness World Record for the most t-shirts worn at once. (8 million views)

3/ Weezer – Pork and Beans (15 millions views)

More coming soon I’m sure.

Shorter bedtime stories

A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.

An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.

ikeastorybooks.jpg

Great creative idea, and a gorgeous execution.

via http://ideas.veer.com/post/2551

Guiness “Spoken Word” from Shilo

spokenword.jpg

This elegant and poetic piece, directed by Shilo, mixes an amazing performance by international spoken word artist Ainsley Burrows, with flowing, metaphorical cg elements and a cinematic live action location.

Working with Saatchi & Saatchi London, Shilo has crafted some impressively integrated moments that add a nice visual spin to accompany Burrow’s voice.

It’s breath of fresh air to have spoken word drive the audio and create the tone vs. the typical monotone voiceovers that we hear soo much today in TV spots.

via Motionographer