Some Things To Read

Yes that’s right…. TO READ. No nice videos or pretty pictures. Save them to Instapaper, Read It Later, or whatever you use… but you should get stuck into these. Minimum Viable Personality I seriously love this. Personality as marketing. via Martin http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html The New Rules of Marketing and PR Nice simple categorisation of social media… Continue reading Some Things To Read

Touchscreen is SO last year. Mind Control is where it’s at.

Couple of interesting projects from Toyota and B-Reel using Mind Control. Muwhahahah. What would a Prius look like if it were a bike instead of a car? Really nice project by @Toyota, @SaatchiLA, @Deeplocal, and @parlee_z1 B-Reel UK creative director Riccardo Giraldi took this idea and made it a reality, using a Scalextric car, the Arduino… Continue reading Touchscreen is SO last year. Mind Control is where it’s at.

Radio1 Inspiration Session

I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights: CAMPAIGNS / IDEAS Fred Pretty: The Hidden Concert SeriesMishmash of tech on display here. Somehow it all comes together beautifully. Nike: Take MokumAnother nice combination of Facebook and real world events. Mini MapsSmart use of Google Maps and Facebook.… Continue reading Radio1 Inspiration Session