You know it makes sense.
I watched a great episode of Horizon last night – asking the biggest questions that science can possibly ask: where did everything in our universe come from? How did it all begin? What followed was a dizzying exploration of cosmic bounces, rips and multiple universes. If you like that sort of stuff I can’t recommend it highly enough. Proper BBC documentary film making.
BBC iPlayer – Horizon: 2010-2011: What Happened Before the Big Bang?
If you want more, here’s a couple of others that might help blow your fragile mind fully apart.
Powers of Ten
Imagining the Tenth Dimension
I don’t usually blog about glue work so I hope you don’t mind this little self indulgence.
glue Isobar have created this campaign for the new Toyota Auris with Hybrid Synergy Drive (HSD). The car recycles energy as you drive – hence “Get Your Energy Back” – and we’re using projection mapping to bring to life the technology itself.
This technique is pretty hot at the moment (there’s a lot coming out right now) but we think it’s a bit different to the usual stuff out there, and strategically right for the brand.
Instead of using a building as a canvas, we’re projecting a CG car onto the real car from 7 projectors so you can actually walk around the car and experience the effect. We’re using a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, along with practical effects, and it was all done up-close and personal at an intimate event in Shoreditch, in front of passers-by and invited guests.
We encouraged people who were there to share photos and videos to create a bit of buzz, and captured all that on the campaign hub. And once the event and animations drew to a close (at about 3am) Superglue moved in to get the last few shots they needed on the RED camera to create the final piece.
The film was produced by glue Isobar’s digital film unit, Superglue, which counts Commander Gavin Rothery, the VFX expert behind the special effects on Bafta-winning film Moon, as one of its team members. He did all the car transformation. The projection mapping software and geometry system was developed by Igloo Vision. You can see the other talented nutters in the ‘Making Of’.
It’s been picked up by the likes of Fubiz, Creative Criminals, Digital Buzz Blog, Creativity Online, as well as The Sun, The Mirror and lots of automotive blogs. There’s loads of Tweets floating around out there, and we’ve got around 35k views in the first 5 days.
Anyway I hope you like it – it’s been a massive all-round team effort.
Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping
Making Of – Toyota Auris: ‘Get Your Energy Back’
Creative Director – Seb Royce
Creative Team – Nathalie Turton & Lorelei Mathias
Production Director – Julie Hart
Senior Producer – Tony Coppola
Account Director – Jess Burvill
Account Manager – Alex Jena
Head of Innovation – Dom O’Brien
Innovation Director – Andy Kinsella
Planners – Michaeljon Alexander-Scott & Katie White
Production and Post Production – Superglue
Live Action Director – Mark Jenkinson
Animation Director – Simon Cam
CG Lead – Gavin Rothery
CG Artist – Marcus Chaloner
Producer – Jax Evans
Production Managers – Vicki Banwell & Marilyn Napaul
DOP – Ed Rutherford
Editor – Jose Gomez
Assistant Editor – Jamie Jenkinson
Music and Sound Design
Projection Mapping Software and Services
Igloo Vision 360
A football mascot race involving squirrels, hippos and giant dogs. Welcome to the UK’s Mascot Grand National.
Lovely music / graphics, via Mark in the studio here at glue.
Send a tweet with the right hashtag and it could be turned into a singing tweetagram.
Behind the scenes with the Rockabellas.
New work by Poke for Orange.
New work for Toyota.
Light Drive has it all.. stop motion, light painting, Arduino and some Tron soundtrack action.
The video is stop motion, so every frame is an individually shot photograph. Each photograph is a long exposure photo, with exposures reaching up to 20 seconds in some cases. The lights are controlled using Arduino controlled via bluetooth to drive a stepper motor. The stepper motor controls the movements of the lights remotely from Processing. The light sources include cold cathode case lights, EL wire, lasers and more.
More info on the Vimeo page. Woohoo!!
A great insight into how media and celebrity are tied together from Popbitch.
The shorthand version seems to be:
1. Many journalists are lazy and useless.
2. All media is biased.
Nadine from Girls Aloud is really splitting opinion with her solo career. It seems that whenever someone writes something nice about her, certain other papers feel obliged to run something negative.
For example, The Sun gets first listen to her new single, Insatiable, and writes a fairly positive review. Then, the very next day, The Mirror responds with this: “Nadine Coyle has reportedly been snubbed by singer-songwriter Labrinth, because he’d prefer to get the chance to work with Cheryl Cole.”
Only LA-based Nadine didn’t really know who Labrinth was – much less that she’d asked him to work with her. (Her album’s more Bonnie Tyler than Tinie Tempah anyway. And in a good way.)
Must be coincidence that Labrinth shares the same PR company as Cheryl. And is on Cheryl’s sponsor Simon Cowell’s label. And that the Mirror and Mail journalists who seem to write the anti-Nadine pieces are the ones who seem to get all the Cheryl Cole exclusives.
While tabloid scandals are on the agenda, maybe someone should look at some others. Popbitch think it is wrong that celebrity weeklies can routinely peddle what turn out to be complete fabrications as fact on the cover of magazines.
See this week’s Now. “Big Brother Bombshell – As Preston dithers… PETE WANTS CHANTELLE” shouts the cover, with a big photo of Chantelle and Peter Andre. Chantelle Houghton and Peter Andre are both represented by CAN associates.
Peter Andre is not once directly quoted – Pete just can’t get enough of Chantelle right now”, reveals a friend – is the gist of a whole article attributed to quotes from an un-named source.
You probably remember seeing what looks like the same story linking Pete with Kerry Katona, another CAN client.
Those involved – the magazine, journalists, PRs and stars – are complicit in making a cover story on a big-selling magazine without any real basis, treating readers of the magazine with little respect.
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