Alan Partridge on ‘Interaction Design’

Alan illustrates a hierarchy of alerts within the dashboard / fascia control system of the Rover 200. Wait for the reaction to the 2nd suggestion from Lynn.

In the Linton Travel Tavern car-park Alan is completely bored and has called Lynn into the car for some ‘paid conversation’. He’s further exasperated as he doesn’t know why his Rover make an alarm noise when he turns the key in the ignition. For the last ten minutes, he’s been exploring the possible reasons for the alarm. Lynn’s suggestions serve only to force Alan to explain a few things about in-car control systems.

X-Wing GPS Targeting Computer

X-wing GPS Targeting Computer from Christopher Caleb on Vimeo.

Not massively practical. But very cool.

Built using Adobe AIR 2.5, Android 2.2 and some guidance from the force.

Full breakdown here –

Are you an After Hours Athlete? Puma Social, by Droga5

We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via)

Have a look and see what you think.

Blurb and credits below.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.

Head to to see all that PUMA Social has to offer!

Agency: Droga5, New York
Client: Puma
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cliff Lewis
Photographer: Aaron Farley
Photographer: Andy Bettles


The Future of DJing?

“emulator” on töken concept from yöyen munchausen on Vimeo.

Emulator – is a multitouch Midi Controller designed to work with tablet PCs, stand alone multitouch LCDs, and rear projections screens. Rave on.