Pepsi Refresh Everything

Pepsi has launched a new television, online, radio, print and outdoor advertising campaign. It’s a first-of-its-kind experiment in social media that invests the brand in community-building projects. The Refresh Project is a single, year-long marketing effort where Pepsi will need to find ways to keep the effort fresh and continue to drive sales in a… Continue reading Pepsi Refresh Everything

ARM Powered LEGO/Nokia 4x4x4 Rubik’s Cube Solver

via A Rubik’s Cube solver designed and programmed using a Nokia N95 mobile phone, a LEGO Mindstorms NXT and lots of LEGO technic pieces! Very cool. I think I was rushing a bit in the office listening to that trancefest. Robot design by David Gilday. Produced by Stuart Waldron for ARM Ltd.

Yes, it’s Drum Solo heaven

Somehow I’ve ended up getting into drum-offs tonight. There’s some great ones on YouTube but I found these crackers on the GuitarCenterTV channel. Check these guys out. So impressive!! Drum-Off ’07 Champion – Donnie Marple via YouTube Drum-Off ’08 Champion – Jerome Flood II via YouTube Drum-Off ’09 Champion – Ramon Sampson via YouTube Love… Continue reading Yes, it’s Drum Solo heaven

Sky by Philip Bloom

I’m constantly amazed by the quality of footage you can get out of these cameras in the right conditions. This short was filmed in Dubai over 5 days and nights on the Canon 7D, 2×5DmkII and one Panasonic GF1. Sky from Philip Bloom on Vimeo. Music is “The Fountain” by Clint Mansell.