Smart campaign by Forsman & Bodenfors to promote a new Ikea store in Malmo, Sweden.
Enjoy the vid:
Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on Facebook to help create a bit of buzz for an online competition.
Users were drawn to a Facebook profile page for the store manager, who’d uploaded pictures of his new showrooms. People were told the first to tag their name on any item, would win it.
With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page.