Next Generation Talent

Panasonic’s Next Generation Talent competition asks UK students to put their creative skills to the test and produce a TV ad. It’s back for 2009 and I’ve been asked to get involved with the judging.

However instead of me banging on about what I think; it’s clearly better to get some other opinions. So please take a look at the entries below and leave your comments on the blog or email them to me.

Here’s the lowdown.

The Brief: “Produce a TV ad to promote the Panasonic G10 Viera with FreeSat Home Hub TV, leveraging the Everything Matters brand positioning.”

The Entries:

1 – Paul Bryan // Concept: An upgrade of television life over the past forty years.

2 – Steffan Harrison // Concept: Little things make the big picture happen

3 – Romaine Reid // Concept: Show off the features and benefits of each product within Panasonics HD home hub series.

4 – David-Childs-Clarke // Concept: Electronic devices coming to life via their on lights

So that’s it.

What do you think?

Please take 2 minutes out to give these guys some feedback!!

Read more about Next Generation Talent at

Disclosure: I do not work for Panasonic or any of their agencies.

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5 thoughts on “Next Generation Talent”

  1. Romaine Reid’s video (no.3) gets my vote. This video is fantastic!!! and has a lot of things which speak the language of the panasonic brand. It has pace, tempo, brilliant colours and there is a strong sense of fluidity throughout the piece. The way that the products are pieced together tells me that they all connect with one-another in a very easy and free flowing fashion.

    I got what Paul (no.1) was trying to achieve and like the idea, however I feel that the execution wasn’t quite there for me, and I found it hard on the eyes at times. Great idea though.

    Steffan’s (no.2) was good in trying to connect all of the products together in a simple fashion.

    David’s (no.4) was a great idea, and technically brilliant. It displayed energy and was visually entertaining. Unfortunately I feel that the message didn’t fully come across, but fantastic effort nevertheless.

    All in all I have to give it to Romaine, as I think this piece ticks most of the boxes for me. The music, fluidity between products, and the energy on screen was highly entertaining and is something I can definitely see Panasonic putting out there. Well done all.


  2. It’s a tough call……

    I personally think that each video has something to offer.

    (No.1) Has a good idea behind it and tells us a story, but the execution is not right for me, and I too had problems dealing with the flicking. Could have been done better, as I don’t think this is very panasonic, and seems more of an art piece.

    (No.2) Good idea in connecting the products together. I think that the music could have been stronger, but also serves a positive purpose in being backgound music, letting the consumer focus on the visuals. Personally felt that the message could have been better, but good effort!

    (No.3) By far, has to be the favorite for me. It is the most visually stimulating out of the 4. I really loved the choice of music and felt that it contributed to the visuals really well. Would maybe make some tweaks here and there to improve on what’s already there however, but it’s still a fantastic effort.

    (No.4) Again, I think that the visuals of this piece is one of the best. It’s very energetic, and lively. I understand what he was trying to achieve with the “HD coming to life” however I think the choice of colours and dots, can be miss-read as pixels, which isn’t very HD. Very exciting.

    To conclude, I too will have to go for Romaine Reid’s piece to win, as it packs a massive punch in it’s delivery. It’s informative, it shows off the features of the products, and it is very entertaining to watch!! Brilliant job!!


  3. Hi Andy,

    I personally like Davids and Romaine’s ones the best. I clearly like adverts that can visually entertain me for 30seconds and they both do this .

    Paul’s one also had me interested very much, and although I can see what the people are saying about the flickering, it didn’t really bother me too much.

    Steffans one worked well in piecing the products together, but I didn’t like the music, and I think it could of had more…

    I have to agree however, that Romaine’s one was the best purely because it was enjoyable to watch and put the products together perfectly. I loved the ink coming out the camcorder…nice!


  4. Between the four, I think Romaine Reids piece answers the brief the most effectively whilst still maintaining the Panasonic brand and ethos. It is clear, concise and visually exciting and I can see it on tv quite easily. It also maintains the overall look and standards of Panasonics previous adverts making it an obvious choice.
    Pauls is definitely worth mentioning, there is a clear sense of narrative, however it doesnt actually answer the brief, focusing to much on the tv and not any of the other products. It comes across more arty and therefore doesnt display the qualities associated with HD. Davids, again creative and executed really well, however looks retro, not representing the cutting edge technology Panasonic are trying to promote.


  5. Great effort from everyone but for me its a clear 2 horse race.
    Romaine’s and Paul’s efforts shout loudest to me. Although I feel that Paul’s would have captured and sustained my attention as an ad. The music is effective, less so on Romaine’s, and it stood out.
    I think there is a touch decision here as to whether an ad that I would watch with avid attention but may not follow the brief so clearly (paul’s) should win over an idea that followed the instructions better but I might turn off at the second watch. (Romaine’s)
    The on/off switch (no.4) was a great idea but I found my attention falling pretty quickly.

    It would be interesting to find out who you pick as for me, due to the attention grabbing and novel approach, Paul’s was the standout favorite.


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