Advertising trends explained… via Visa and Saatchi & Saatchi

Saatchi & Saatchi continue their “resurgence”.

First was the T-Mobile “Grand Central Freeze”… sorry “Liverpool Street Dance”

Next up is Visa “Work It Out”… sorry “Life Flows Better”

The creatives saw Bill Shannon in this music video as part of the Saatchi & Saatchi New Directors showcase, and just knew he was the embodiment of Flow.

So they shot him doing his stuff and put a Visa logo on the end.

The question is… why do I feel so weird about this?

In the blurb they completely acknowledge they found Bill elsewhere, and just rehired the team.

Easy money eh.

Thru You. Kutiman Mixes YouTube

What you’re about to see is a mix of unrelated YouTube videos/clips edited to create totally new music.

THRU YOU | Kutiman mixes YouTube.jpg

It’s already been picked up by Iain Tait at Poke and the guys at W+K London. But it’s so good it deserves to be shared with as many people as possible.

Check out all 8 tracks here.

As the W+K blog says:

Very occasionally, something comes along and makes us go “bastard! we wish we’d done that!”

Pretty inspiring stuff. Back to work to up our game…

Datamoshing. Do Not Adjust Your Set

I’ve seen this a few times in my life. Usually when Quicktime freaks out. But it’s never looked this good.

A few artists have manipulated algorithms and data before to create unique pieces. Now directors Ray Tintori and Nabil are bringing datamoshing to the MTV generation with these very cool music videos.

Chairlift – Evident Utensil

Kanye West (Feat. Kid Cudi) – Welcome To Heartbreak

Motionographer have written a in-depth article about datamoshing. It’s a great read so take some time to check it out.