Saatchi & Saatchi continue their “resurgence”.
First was the T-Mobile “Grand Central Freeze”… sorry “Liverpool Street Dance”
Next up is Visa “Work It Out”… sorry “Life Flows Better”
The creatives saw Bill Shannon in this music video as part of the Saatchi & Saatchi New Directors showcase, and just knew he was the embodiment of Flow.
So they shot him doing his stuff and put a Visa logo on the end.
The question is… why do I feel so weird about this?
In the blurb they completely acknowledge they found Bill elsewhere, and just rehired the team.
Easy money eh.