Advertising trends explained… via Visa and Saatchi & Saatchi

Saatchi & Saatchi continue their “resurgence”.

First was the T-Mobile “Grand Central Freeze”… sorry “Liverpool Street Dance”

Next up is Visa “Work It Out”… sorry “Life Flows Better”

The creatives saw Bill Shannon in this music video as part of the Saatchi & Saatchi New Directors showcase, and just knew he was the embodiment of Flow.

So they shot him doing his stuff and put a Visa logo on the end.

The question is… why do I feel so weird about this?

In the blurb they completely acknowledge they found Bill elsewhere, and just rehired the team.

Easy money eh.

Published by

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s