Nike Founder Gives Moviemaking A Try With ‘Coraline’

Coraline, directed by The Nightmare Before Christmas stop-motion master Henry Selick, is the first film to be released by Laika Entertainment, run by Nike co-founder and legendary marketing man Phil Knight.

Knight, 70, a longtime film buff, seems to have an eye for edgier fare than the typical Disney fuzzy-talking-animals stories.

Looks great

via Brandfreak

Cam Fly With With Me

Sony Japan have launched a new site to promote it’s Handycam range. The site uses a lot of video and simple interactivity to document a child’s growth.

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Visually it’s nice, but what’s really interesting is that you can embed the entire site in your blog. Have a look. You don’t have to speak Japanese to enjoy the work.

The agency is Hakuhodo. via Adverblog

Obama. A New Media inauguration?


The soon-to-be 44th president of the United States, who addresses citizens via YouTube (here and here) and Twitter, is also a Mac user who has been spotted flashing an iPhone, keeps up with his family via iChat, whose “O” logo was designed on a Mac and whose campaign was powered by MacBooks.

Obama has said they’ll have to pry the Blackberry out of his hands and, in addition to the more obvious firsts, may be the first president to put a lap top in the Oval Office.

It would give him something in common with Russian President Dimitry Medvedev, who has been photographed doing official business on his MacBook.

Barack Obama’s inauguration in Washington today could also prove to be the biggest new media event ever?

Maybe – but it could also turn out to be a triumph for the old media.

If you want to watch the event live, then there are innumerable ways. Here in the UK you can see it on BBC1 and, if you have multi-channel TV, on Sky News, CNN or plenty of others. But that is just the beginning. If you’re at a computer rather than in front of the telly, it will still be very easy to watch the swearing-in of President Obama live, with everyone from Joost to C-SPAN – and of course this site – offering a live stream.

Then there is all the social networking and other interactive bells and whistles. So Facebook and Twitter will be alive with comments and links, and just about every other site will be telling you theirs is the best place to be to experience the swearing-in of the 44th President.

CNN has what sounds like a great idea. It is asking anyone who is attending the inauguration to take a photo at precisely 1200 (1700 GMT) when Obama takes the oath and send it to the cable news station. They will then use a Microsoft program called Photosynth to create what could be an extraordinary 3D image of a moment in history.

The BBC website also has all sorts of plans. There will be a live event page, with reports from correspondents in the field, blog posts, and Twitter messages. There will be video reactions sent in by users of services like Seesmic and Qik, and there will be a “mood map” with people around the world invited to say whether they are optimistic or pessimistic about an Obama administration, and their reactions then flagged on the map.

I looked back at our online coverage of the inauguration of President George W Bush in January 2001. It looks pretty plain vanilla – lots of text, but no embedded video or social networking. Of course back then in the dim and distant past, nobody had heard of Facebook, MySpace or Twitter – because they did not exist.

So, given all of this innovation, how many people will choose to be online rather than on the sofa for President Obama’s inaugural speech? Back in 2001, the BBC site was used by around one million people on an average day, whereas these days an average audience is six million, and that rises to 10 million for really big events, like the US Presidential election back in November.

But one of my colleagues, who analyses our web traffic, isn’t convinced that the inauguration will be a big online event, pointing out that it doesn’t play to the strengths of the internet.

He told me that big web events involve a lot of data, like an election, or a lot of conflict, with people coming online to argue. With Barack Obama already elected and the sole focus of the event, there is not much information to digest – and not a lot to argue about.

What this feels like is a classic television event. Of modern inaugurations, that of Ronald Reagan in 1981 drew the biggest US television audience with around 42 million people tuning in, while George W Bush’s second inaugural address in 2005 was watched by just 15 million.

There are predictions that President Obama will bust all records – in the US and globally. So this looks like an event that could see the old media – or at least one of them, broadcast television – stage a fightback.

But the great thing about the online coverage is that it will be around for years to come, as a resource for history students and schoolchildren. I’ve been looking at YouTube, where I found plenty of videos of President Kennedy’s celebrated inaugural address.

Barack Obama’s acceptance speech in Chicago was the most popular piece of video ever on the BBC site, with 1.7 million views. Perhaps his inaugural address – if he gets it right – will break that record?

Original articles:

via Cult of Mac / via BBC

Follow Rory Cellan-Jones on Twitter

Your Personal Annual Report

More niceness from Dopplr:

“We’ve generated what we call the Personal Annual Report for all our users. It’s a unique-to-you PDF of data, visualisations and factoids about your travel in 2008, that we’re delivering over the next week via email to every Dopplr user who travelled in 2008.

To give you an example, we thought we’d show you the Personal Annual Report of someone who’s had a very busy 2008 – President Elect Barack Obama.”


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If you’re a frequent traveler who hasn’t tried Dopplr yet, make 2009 the year to give it a go.

Fifty People, One Question

I’ve was watching a few short films last night, but these from Crush + Lovely really grabbed my attention.

The idea is simple.

Go to a place. Ask fifty people the same question. Film their responses.

New Orleans
Fifty People, One Question: New Orleans from Benjamin Reece on Vimeo.

Fifty People, One Question: Brooklyn from Crush + Lovely on Vimeo.

New York
Fifty People, One Question: New York from Crush + Lovely on Vimeo.

Fifty People, One Question: London from Crush + Lovely on Vimeo.

I could get all deep about how different we all are, what it says about aspirations, cultural differences, and all that gubbins but you’ll know all that if you’ve watched them.

More info:

Microsoft Gets Into Mobile Tagging

At CES Microsoft introduced Microsoft Tag, a system that enables users to instantly access mobile content,, videos, music, contact information, maps, social networks, promotions, etc. simply by pointing the device’s camera to a custom tag.

If this makes you think of QR codes, you’re not the only one.

Like QR codes, Microsoft Tags are unique two-dimensial codes that can be used to open URLs or multimedia files. The big difference is the technology behind it.

Tags doesn’t actually store any information, except for a unique ID which can fetch more data stored on Microsoft servers. That’s how they allow more information to be “attached”.



They’ve already launched an iPhone app and a most other handsets have a mobile reader.

There’s loads more info over at

via Techcrunch

Loading 99% – The Fine Art of the Pre-Loader

You’ve got quite a bit of “stuff” you need to load. You wanna keep people entertained and on the site, but it’s gotta have a light file size. Welcome to the world of the pre-loader.

The guys over at Big Spaceship have started up Pretty Loaded, a museum dedicated to pre-loaders.

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There’s a Twitter account too so you get updates when fresh content gets added.