EA Sports – They’ve just won the game

Brilliant thinking from EA Sports here.

Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.

As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.

This is the absolute genius ad from EA Sports:

Here’s the original Jesus Shot video:

It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

via Freshen Me Up

Published by

kinsella

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One thought on “EA Sports – They’ve just won the game”

  1. this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

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    Reply

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