Everything Matters from Zoltan Csaki on Vimeo.
Everything Matters is the new comms platform for Panasonic Europe through to 2010.
At its most basic Everything Matters is a content portal or hub, created to be a central repository for brand stories that Panasonic has to tell.
Sexy loading bars get you off to a good start and as the content builds the immersive environment should fill up with plenty of interesting goodies. Design and build by de-construct.
Take a look:
via Boredom Is Your Fault
British TV advertising is usually pretty bad when it comes to Furniture Sales… but DFS have hit a new low with their current campaign.
Shocking air-guitar and mic-free karaoke is topped off by the ridiculous “Rock Star” by Nickelback. A definite candidate for “Biggest pile of crap rock song of the decade”.
You have to see this to believe it.
Once you’ve suffered for a while, they rotate the ad.
Trouble is that once you’ve seen it, it’s imprinted in your mind forever. Evil marketing genius going for the “so bad it’s good” option. Who knows?
This however is absolutely brilliant from the off. Ladies and Gentlemen, turn up your sound and enjoy the experience of visiting the mighty Rainham Sheds website.
Reminds me of old local radio ads at their best. Bravo.
Looks like Sony is finally fighting back against Apple and their iconic product design and advertising
Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton.
The agency took Sony’s earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map.
It’s a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.
The Rolling Stones “You Can’t Always Get What You Want” was remixed specifically for the film “21” by Soulwax, brothers David and Stephen Dewaele, who have blazed a trail in the dance/electronica and pop universes. Love it.
You Can’t Always Get What You Want (2008 Soulwax Remix)
[audio:The Rolling Stones_You Can’t Always Get What You Want (2008 Soulwax Remix).mp3]
Brilliant thinking from EA Sports here.
Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.
As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.
This is the absolute genius ad from EA Sports:
Here’s the original Jesus Shot video:
It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.
via Freshen Me Up
How do they make those drawings move?
This circular chart from 1943 shows the development process of an animated film through the different roles within the Disney organization.
Not exactly an org chart, this is more of a process map. This chart explains the whole process. You can see it all starts with “Walt” and his main focus was always “Story” and “Direction”.
via Cool Infographics
A visualization of the 2008 US movie box office revenues. each graph shows the trends in the top 25 movies at the box office for each weekend in a year. the color is based on the movie’s debut week so that long-running movies gradually start to stand out from newer movies with different colors.
See more charts:
via Information Aesthetics
Star Wars fan Michael Horn is behind this short film, Death Star Over San Francisco.
According to Horn, who is interviewed on the official starwars.com blog, “I shot everything on my junkie DV camera, did motion-tracking and comping in After Effects, and basic sound design in Final Cut.”
via Creative Review
The guys behind the mind-blowing photo-stitching software, Photosynth, are back with even more explosives for your brain. As part of SIGGRAPH 2008 the collaborative research team from the University of Washington and Microsoft Research showed off some changes and improvements that give Photosynth some even more stunning effects.
The new technologies move beyond the initial idea of stitching individual photographs together in a 3D environment, and can now actually manipulate color and tone within the photos.
It’s one of the those PC-only apps you’d really love to see on Mac.